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McDonald, C. (1971a, June 15). Addendum . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/addendum-
Smith, S. (1971a, June 15). Comments on T. Nowak's and S. Smith's paper. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/comments-on-t-nowak-s-and-s-smith-s-paper
Harmar-Brown and Macarte (1971a, June 15). Some anomalies in advertising research terminology. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/some-anomalies-in-advertising-research-terminology
Stapel, J. (1971a, June 15). Realities in research and advertising. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/realities-in-research-and-advertising
Juchems, A. (1971a, June 15). Advertising models in the practical application for decisions on advertising content and creative treatment and on the use of advertising media. ANA - ESOMAR. Retrieved April 29, 2024, from
Nowak and Smith (1971a, June 15). Advertising works. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/advertising-works
Fletcher and Mabey (1971a, June 15). Towards an improved reading and noting technique. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/towards-an-improved-reading-and-noting-technique
Frost, W. A. (1971a, June 15). A simulation model for the development and control of products their packaging and advertising. ANA - ESOMAR. Retrieved April 29, 2024, from
Tuck, M. (1971a, June 15). Comments on dr. Joyce's paper. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/comments-on-dr-joyce-s-paper